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Givaudan’s Miriad 2.0 Wins 2010 FiFi

Honored as technological breakthrough for fragrance creation and formulation.

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By: TOM BRANNA

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The Fragrance Foundation has named Givaudan’s Miriad 2.0 as the winner of this year’s FiFi Technological Breakthrough of the Year for Fragrance Creation & Formulation, which recognizes innovation that helps to move the industry forward. According to Givaudan, the honor and is an acknowledgement of its ability to bring the consumer voice to every phase of fragrance creation. “I am delighted to see Miriad 2.0 honored bythe Fragrance Foundation. It gives me great satisfaction to see the ...

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